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ORIGINAL CASTING
MEDIACONCEPTS performs
audio casting for original releases, specializing in
English animation, documentaries, games and commercials.
Successful casting demands that all voice actors
accurately portray the personalities of their
characters. All cast characters must complement one
another in pitch, texture and tone for proper
orchestrated balance. The original dialogue must mesh
seamlessly with the Music & Effects tracks to become the
master reference for all international releases. Each
territory then recreates the aesthetic intent and
dynamics of the original version.
Frequently, star talent is contracted for the main
characters in an effort to further brand the property.
Owing to the fact that stars have limited availability
for ADR changes, which might occur months after the
initial dialogue recording,
MEDIACONCEPTS applies
stringent QC protocols to ensure the proper
performances, thus minimizing future scheduling
conflicts.
MEDIACONCEPTS has developed
its own proprietary audio casting software, an extensive
database of the finest voiceover talent in the business,
representing both genders and spanning a variety of ages
and nationalities, and including talent voice tests and
performance backgrounds.
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