ORIGINAL CASTING

MEDIACONCEPTS performs audio casting for original releases, specializing in English animation, documentaries, games and commercials.

Successful casting demands that all voice actors accurately portray the personalities of their characters. All cast characters must complement one another in pitch, texture and tone for proper orchestrated balance. The original dialogue must mesh seamlessly with the Music & Effects tracks to become the master reference for all international releases. Each territory then recreates the aesthetic intent and dynamics of the original version.

Frequently, star talent is contracted for the main characters in an effort to further brand the property. Owing to the fact that stars have limited availability for ADR changes, which might occur months after the initial dialogue recording, MEDIACONCEPTS applies stringent QC protocols to ensure the proper performances, thus minimizing future scheduling conflicts.

MEDIACONCEPTS has developed its own proprietary audio casting software, an extensive database of the finest voiceover talent in the business, representing both genders and spanning a variety of ages and nationalities, and including talent voice tests and performance backgrounds.