MULTILANGUAGE CASTING

The director selects the appropriate voiceover talents as the prime candidates for each main speaking role, creating a list of alternative choices to present to the producer or client for approval. Each approved voice must match the texture of the original and complement the rest of the cast in sound and range.

Although the director's suggestions are often implemented outright, producers now increasingly make the final approval due to the number of decision makers involved in entertainment productions.

To modernize the casting process, MEDIACONCEPTS has created proprietary software, The Dubbing Suite, a centralized casting database of the finest voiceover talent in the business, comprising both genders and spanning a variety of ages and nationalities, and including talent voice tests and performance credits.

With The Dubbing Suite, researching suitable voices can be accomplished in a fraction of the time it traditionally takes, allowing the director to quickly review a multitude of character voices. A well-matched cast is a fundamental element in achieving a successful localized production.

Los Angeles is both the ultimate "actors' town" and a multicultural community truly breathtaking in scope. MEDIACONCEPTS has cast in 20 languages locally and can deliver a wide variety of multi-language projects completely in house. But, more impressively, MEDIACONCEPTS also outsources to foreign territories in real time, through the power of its GMT worldwide management network.